An immediately available, cost effective, and easy-to-carry option for all field officers.

Compact and lightweight for easy accessibility and deployment within seconds.

Shipping packaging for The AlternativeGraphicGraphicGraphic

The Less-Lethal Market is Growing Globally

According to a research report published in July 2023 by Spherical Insights & Consulting, the global less lethal ammunition market size is expected to grow to USD $1.39 billion by 2032.

Expanding Market Reach

  • Less lethal ammunition market is estimated at $1.1 billion in 20231
  • Compound Annual Growth Rate (CAGR) of 5.95% from 2018 – 20232
  • Law Enforcement accounted for largest revenue share of 59.5% in 20233
  • North America was largest market in 2023 with 37.8% revenue share with budgets and demand rising4
Potential market-reach map for sales of the alternative

Over 1,000 Fatalities from Officer-Involved Shootings in 2022

Roughly 30% of these fatalities are potential use cases for The Alternative®

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  • Threat with a gun: 685
  • Threat with a knife: 204
  • Subject unarmed: 103
  • Threat with other object: 75
  • Threat with vehicle: 73
  • Undetermined: 61
Pie chart showing fatalities of officer-involved shootings from 2022

The Alternative®

Designed to save lives and protect officers in the line of duty

The Alternative® preserves life and optimizes officer safety without transitioning to a separate device

Dock for The Alternative
The Dock
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The Projectile
The Alternative Holster
The Holster
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Glock
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Smith & Wesson M&P
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Sig Sauer P320
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CZ P10
The alternative with the projectile and dock

The only product on the market compatible with an officer’s duty weapon

  • Glock 17 / 19 / 22 / 23 / 45
  • Smith & Wesson M&P
  • Sig Sauer P320
  • CZ P10

Litigation for officer involved shootings can be costly

In the last decade, the Thurgood Marshall Institute identified 167 public settlements that totaled over $2 billion to families of the deceased paid by departments and local governments.

The risk exposure to local governments for use of force wrongful death litigation averages $7.7 million for every 100,000 in population.

Alternative Ballistics in the classroom
Training with the alternative

The value of less lethal weapons

The proper use of less lethal weapons decreases collateral damage, reputational risk, and wrongful death litigation for departments, local governments, and the officers involved.

The ROI for departments and local governments related to the acquisition, training, and implementation of less lethal weapons, such as The Alternative®, is estimated to range from 980% to 1,629% for every dollar spent.

Watch the Video
Watch the video

The Alternative® is the only product on the market with bullet-capture technology

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  • Threat with a gun: 685
  • Threat with a knife: 204
  • Subject unarmed: 103
  • Threat with other object: 75
  • Threat with vehicle: 73
  • Undetermined: 61
The Alternative® is the only product on the market with bullet-capture technology

Meet the Executive Management Team

Steve Luna

CEO

Vanessa Luna

EVP

Jason LeBlanc

COO

The Leadership Team

Alex Perez

Chief LE Strategist • Chief of Police (Ret.), North Las Vegas PD

Eunicar Twyman

Growth & Operations

Jose Garcia

Lead Trainer • Sergeant (Ret.), North Las Vegas PD

Sean Sprague

Lead Trainer • Homicide Detective (Ret.), North Las Vegas PD

Josh Vinoya

Lead Trainer • Sergeant, Las Vegas Marshal

The Advisory Board

Bruce Culver

Director

Bruce Amaro

Director

Kevin Faulconer

Advisory Board
Former San Diego Mayor

The Path Forward

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Our primary market is Law Enforcement domestically and internationally, with future plans to launch a consumer version of The Alternative® to meet consumer demand.

The Alternative®
to Lethal Force

The Alternative ® protects officers and bridges a critical safety gap

Minimum Investment: $2,000
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