About us

Mr. Luna brings a wide range of business skills to the Alternative Ballistics team from his experience in various sectors of the legal and technology industries and through his time as VP of his own business consulting firm. He began his career in the legal industry working in the investigations division for one of the nation’s leading litigation support companies. In 2011, Mr. Luna transitioned from legal into the marketing tech sector as a regional account executive providing web dev and SEO services for key clients in Los Angeles and Orange County, which was his first exposure into the public markets. A few years later he became Senior Advisor of Investor Relations for a Las Vegas firm, and from there he launched a consultant group with two of his partners, where they focused on business development for private and public entities. 

In the short time after joining the AB team last year, Mr. Luna has achieved a number of significant accomplishments, which include the successful reorganization of the company into the newly formed Alternative Ballistics Corp., the assembly of a dynamic team and strategy to fulfill The Alternative® mission, and the commencement of critical initiatives for further testing and terminal effects studies. Coming from a family of police officers, Mr. Luna has always held his support for law enforcement in high regard, and he intends to deliver the company’s technology, an expedient and effective less-lethal option designed with officer safety in mind, to law enforcement agencies across the country. 

Ms. Luna has an extensive background in business development, operations, organizational growth initiatives, including sales and marketing. She has held multiple C-level positions in her career, most recently she was acting CEO of a publicly traded company in the OTC Markets for the past two years.
   
In over 20 years of professional experience, Ms. Luna has had the distinct opportunity to be at the helm of multiple management-related positions where her experience and keen business sense have been key in driving significant growth and profitability for the companies she has worked for, in addition to developing and launching initiatives focused on maximizing internal processes and procedures to create a more productive work environment. This experience includes executive and management roles she held for OTC, NASDAQ, Fortune 500, American Red Cross, and some of the nation’s leading service organizations in the private sector including legal, prepaid card, financial, construction, and other service industries.

Mr. LeBlanc provides a broad range of professional acumen to the Alternative Ballistics team related to business development, operations, compliance, and consulting skills, which he has built through extensive experience in the legal, fintech, and finance industries. He has successfully built sizable, motivated teams to drive revenue and take multiple products to market across various sectors. 

In his role as Alternative Ballistics’ Chief Operations Officer, Mr. LeBlanc works on all aspects of the business, taking a holistic approach to developing strategic positions that enable the company to scale and play to the strengths of each team member, designing a roadmap for the company’s growth and success. He is focused on bringing The Alternative® to market in an efficient and responsible manner with critical initiatives that enhance the training program, testing, and liability/IP protection, in addition to developing marketing and government relations strategies at the federal, state, and local levels.

Chief Perez (ret.), a 28-year veteran of the North Las Vegas Police Department, recently completed his honorable and decorated career serving as the city’s top law enforcement leader. Starting as a Patrol Officer in the early 90s, he steadily rose through the ranks to working as a Narcotics Investigator on an FBI Task Force and transitioning to a position with the Joint Terrorism Task Force shortly after 9/11. He continued earning promotions to Sergeant and Lieutenant before graduating from the FBI National Academy #245 in 2011. He became Assistant Chief shortly before settling into his executive leadership role in 2015, as the city’s first Latino Chief of Police, where his accomplishments were significant. 

Chief Perez was an innovative public official, who managed financial aspects of the department by securing and monitoring the use of budgetary monies and prepared requests to government agencies to obtain funds for special operations and equipment for the department. His success was defined by his ability to bring the community together through action and dialogue. He cultivated inclusiveness, equity, mutual trust, transparency, and respect within the department and with external stakeholders. One of his remarkable achievements was starting the Hispanic Citizen’s Academy to educate Spanish speaking citizens on how law enforcement works, which successfully bridged a stronger relationship between the community and the department. 

Chief Perez is widely regarded as one of the most effective chiefs to serve the city of North Las Vegas, and he remains a member of various law enforcement associations, such as the Nevada Sheriffs & Chiefs Association, the International Association of Chiefs of Police, and the Latino Peace Officers Association. He is a current board member of 10,000 Kids and Nevada Child Seekers, two non-profit organizations that focus on community initiatives in Nevada and around the country, which include assisting families and law enforcement in the location of missing children and putting an end to child trafficking. 

In his role as Alternative Ballistics’ Strategic Law Enforcement Consultant, Chief Perez will leverage his deep experience as a police officer and public official to help articulate and lend credibility to the company’s mission. He will connect with federal, state, and local law enforcement leaders across the country to share his vision and support of The Alternative®, as an expedient less-lethal device that is accurate and effective in stopping threats at longer ranges and designed with officer safety in mind.   

Sgt. Garcia (ret.) spent over two decades as a law enforcement officer with the North Las Vegas Police Department serving in many different capacities. During his 23.5 years of service, he worked as an officer on the Problem-Solving Unit (PSU), Narcotics Investigator, and SWAT Operator with a strong emphasis on training where he served as a Department Training Officer, Field Training Officer, and Field Training Coordinator. He was also an Employee Assistance Resource Representative (EARR) and EARR Coordinator. In his rank of Sergeant, he was a Patrol Sergeant, PSU Sergeant, and a Sergeant on the Crisis Negotiation Team (CNT).

During his career, he had extensive Federal Task Force experience in working with the U.S. Marshal Fugitive Investigative Strike Team (F.I.S.T.) and the Major Drug Trafficking Organization Task Force assigned to the Federal Bureau of Investigations.

As an instructor, Sgt. Garcia excelled with certifications in the following categories: Nevada POST Firearms Instructor, NRA Handgun Shotgun and Patrol Rifle Instructor, Safariland Patrol Rifle Instructor, Defense Technologies Gas and Impact Munitions Instructor, Master Taser Instructor, Pepper Spray Instructor, Expandable Baton Instructor, Defensive Tactics C4C Instructor, Multi-Assault Counter-Terrorism Action Capabilities (MACTAC) Instructor, Las Vegas Metropolitan Police Department Cadre Instructor, and Force Science Realistic De-Escalation Instructor.

Mr. Garcia’s professional experience and valuable insight have helped design Alternative Ballistics’ training program and the qualification and certification standards necessary for duty carry of The Alternative®. As one of the Company’s LE Tactics / Use of Force Experts, Sgt. Garcia is a certified instructor of The Alternative® who will be conducting training programs for departments throughout the country to certify new instructors on the Company’s less lethal technology.

Detective Sprague (retired) served for twenty-four years in law enforcement in Southern Nevada as a State Trooper, Patrol Officer, S.W.A.T. Operator and Detective. He started his career as a Nevada State Trooper in 1998, was trained in Technical Accident Reconstruction and focused on DUI enforcement. In 2000 he was hired by the North Las Vegas Police Department. During his four years as a patrol officer, he was a Field Training Officer (FTO), a POST-Certified Defensive Tactics instructor, an Emergency Vehicle Operations Course (EVOC) instructor, and Pursuit Intervention Technique (PIT) instructor. 

In 2005 he was assigned to the Special Operations/S.W.A.T. division where he served ten years. During his time in the division, he conducted street-level narcotics investigations, gang enforcement, supported other divisions within the department and other state, local, and federal agencies in well over a thousand high risk operations comprised of search warrants, barricaded suspects, and hostage rescues. 

He was a certified Defense Technology Specialty Impact Munitions, Chemical Munitions, and Light and Sound Distract Device instructor as well as a Pepperball Launcher instructor and armorer. He used less lethal impact weapons operationally many times and has trained many others in their use. He received extensive training in mechanical, ballistic, and explosive breaching operations. He was the primary mechanical or ballistic breacher on hundreds of search warrants and conducted well over 50 operational explosive breaches. He has extensive training and experience working with Police K9 during S.W.A.T. operations. 

The Special Operations division was responsible for conducting tactical training for the department including patrol response to critical incidents, building and open area searches, response to active assailants/active shooter events, officer survival, officer and citizen rescues, mobile field force (riot) operations, advanced handgun and patrol rifle tactics, and combat tourniquet application. He created and taught a Breaching Operations for Patrol program to teach officers how to make forced entries during crisis situations. He has trained hundreds of officers in his areas of expertise. 

In 2015 He was promoted to Detective. He was initially assigned to the property crimes unit but spent the last five years of his career in the Robbery/Homicide unit where he conducted hundreds of violent crime, suicide, and suspicious death investigations, dozens of homicide investigations, and several officer-involved-shooting investigations. He was a member of the department’s Use of Force Board for six years where he evaluated thousands of uses of force for legality and compliance with the departments’ use of force policies and procedures.

He retired in 2022. His training and experience in many areas of police operations allows Det. Sprague to understand the dynamics of critical incidents and physical arrest procedures where less-lethal weapons can be utilized to mitigate the use of lethal force. He sees the value of The Alternative among the tools available to officers. 

Mr. Vinoya comes to Alternative Ballistics with over 23 years of professional law enforcement experience, including 7 years as a Metropolitan Police Officer with the Honolulu Police Department and 16 years with the Las Vegas Municipal Court Marshals, where he still currently serves in his official capacity as a Marshal Sergeant, where his focus is on fugitive apprehension/transport and court security.

Mr. Vinoya is also a Field Training Officer, Use of Force Instructor, Taser Instructor, Expandable Baton Instructor, and OC Pepper Spray Instructor for the Marshal Unit. He is also a Defensive Tactics Instructor in Rivals Brazilian Jiu-Jitsu Defensive Tactics; a training program in which Mr. Vinoya co-created that is Nevada POST (Police Officer Standards & Training) Certified. He also holds a CIT (Crisis Intervention Team) Certification and a Texas University ALERRT (Advanced Law Enforcement Rapid Response) Certification as a CRASE (Civilian Response to Active Shooter Events) Instructor.

In June 2016, the Honorable Chief Municipal Court Judge, Cedric Kerns, came forward for the official recognition of Mr. Joshua Vinoya as the City of Las Vegas, Employee of the Month for Civilian Active Shooter training. Mayor Carolyn Goodman announced that “Mr. Vinoya has always been sensitive to ongoing tragedies involving gun violence; therefore, he started a comprehensive active shooter training course for City employees and more than 500 employees participated.” Judge Kerns stated that, “It is wonderful to have such a good relationship with the Mayor and Council and to have such dedicated employees, like Mr. Vinoya, who took a personal initiative to do something about gun violence.” Mr. Vinoya’s Civilian Active Shooter Training Program has now trained over 1,200 civilians to date in active shooter awareness, a very honorable and valuable accomplishment.

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Mr. Culver is a visionary entrepreneur, investor, and scientist with over 40 years of experience in innovation, leadership, and strategic growth. His remarkable accomplishments include founding Lab Support, Inc., initially listed on NASDAQ as On Assign, Inc. (ASGN) and later on the NYSE. He also established a UK-based staffing firm, Professional Staff plc, where, as CEO and Chairman, he expanded the company through acquisitions, raised venture capital, and led the company to a public listing on NASDAQ in 1996 as (PSTF).  

In the early 1990s, Bruce was one of the first investors in Axon (formerly Taser), where he was the largest shareholder at the time of Taser’s IPO. He served on Taser’s board of directors for 16 years and played a critical role in the company’s historic success. as a pioneer in the space of innovative less-lethal solutions. Bruce brings his expertise across multiple ventures in logistics, recruitment technology, and angel investing, and we believe that his guidance will be invaluable in helping to bring The Alternative® to market.  

Mr. Amaro is a seasoned Project Accountant with over 20 years of financial management experience at organizations such as Gensler, JWT, David Yurman, and Everyday Health Inc. At Gensler, he oversees financial operations for high-profile projects across the Southwest United States, including tracking expenses, labor costs, and project contracts.

His expertise includes revenue analytics, client billing, SOX compliance, and financial forecasting, which he honed through leadership roles at Kaltura, Everyday Health, and BGB Group. Known for managing large, complex accounts in dynamic environments, Bruce brings strategic insight and operational efficiency that we believe will be helpful to ABC’s growth and success.

Kevin Faulconer is a distinguished expert in governance, public policy, and operational improvement in large organizations. Mr. Faulconer served as the 36th Mayor of San Diego from 2014 to 2020. He also served in several national organizations, and as vice president at the global public relations firm, Porter Novelli, specializing in strategic crisis management and public affairs. He is currently a strategic advisor at Collaborate for California and Visiting Fellow at Pepperdine University School of Public Policy.